Holiday Party Networking Pointers
It’s that time of year — the company holiday party flier is hanging on the bulletin board, and you’re starting to wonder what to wear, who might be attending, and most important, how you can use the time to make a great impression on the big execs you don’t normally have access to.
The good news is with a little pre-planning, the holiday party can be more beneficial to your career than the team project you’re working on. “Seasonal social events are a great place for networking,” says Maribeth Kuzmeski, author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life,” and founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. Here are some of her party pitch pointers…
Study the guest list. Make a wishlist of which bigwigs you want to try to schmooze. “Make a point to speak to each of them during the event (instead of hiding behind the dessert bar the entire night!),” says Kuzmeski. Beforehand, do some online research (LinkedIn is a great starting point) to learn more about the attendees.
Be armed with small talk topics. The last thing you want is to end up next to the CEO at the bar and have nothing to say. Kuzmeski suggests keeping some questions handy to help break the ice. Some ideas:
- Where will you be spending the holidays?
- Where did you grow up? Do you still have family there?
- How are your kids? What are they up to this holiday season?
Once you get the conversation flowing, you can drop in a few thoughts about the company, or what you’re working on. Which brings us to…
The buffet line pitch. It’s the cousin of the elevator pitch, in which you should be able to tell about who you are and what you’ve accomplished in about 15 seconds or so. ” Be creative and think about how you can frame your accomplishments in a way that gets other guests’ attention,” says Kuzmeski, who always mentions her experience working with the NBA, as well as some U.S. senators.
Do some post-party follow-up. Before you pass out after a long night of spiked egg nog, spend 10 minutes jotting down some notes about the connections you made. Kuzmeski says to include reminders of interesting things that people said so you can refer back to them in later conversations. For example, she says, if you both like the same sports team, you might make a prediction about the upcoming game the next time you run into that person. Also, use social media to keep in touch by requesting connections in the immediate days afterward.
Of course, you don’t want to sound like you’re at a job interview when the holiday punch is flowing and the music is pumping, so be subtle, but charming.
Have you ever made a connection at a company party that paid off later? Tell us about it!
-Dawn Papandrea





