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| General Articles :: Career Advice |
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| Work It: Graphic Designer |
| by CB Staff |
career: graphic designer
Professional highlight: Robert Brochu, Nautica International, New York, NY
What It's All About
Have you ever wondered how all those cool graphics you see on clothing, in magazines, on the Web--virtually everywhere--are created? Most of it is the work of graphic designers. There are many different areas that a graphic designer can specialize in. In fact, as a graphic designer, you can customize your work to your interests. If you like music, for example, you might choose to design album covers.
Robert Brochu is a graphic designer at Nautica International, an apparel company in New York City. Complementary to his interests, Brochu's work gets him involved in fashion design and creating different kinds of products. For example, Brochu may have to create graphics for a T-shirt. How is this done? "First we all brainstorm," says Brochu. "We have an idea, come up with a concept, and create sketches. Then we create a more solid, concrete design on the computer."
What You Need to Know
According to Brochu, in order to become a graphic designer, it's important to get the most comprehensive art background possible. "The best way is to attend a college that has a really strong art program," says Brochu. "It's also important to explore all different realms of art because it can all be applied to graphic design."
Brochu also supports getting hands-on experience through college internships. "Experience in this industry can be extremely helpful when it comes to looking for a job," he says.
How Much Moola You'll Make
According to Brochu, starting salaries usually fall within the $24,000-$30,000 range depending on your location and the kind of company for which you choose to work. And, job prospects in the graphic design field look very promising. "The industry is opening up more and more," says Brochu. "There are many different outlets, especially now with the rise of the World Wide Web."
What You'll Feel
"The most rewarding part of my career is being able to express myself creatively," says Brochu. Graphic designers must have a very thick skin, however, when it comes to dealing with others seeing their creations, he explains. "The hardest part is being able to separate yourself from your work. You have to remember you are creating work for a company. Your design may have to go through a creative director, marketing people, and sales people," says Brochu. "Things may get changed, but you cannot take it personally."
A Final Thought
"When you go into school, be open to all forms of expression," says Brochu. "Do not be intent on going toward the current hype--every artist has their individual talents and that will be their strength. Find your own talent and special ability."
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